The logo

It is essential for every brand to have an emblem or logo that raises the level of brand recognition. The logos of the largest companies are recognizable even without context, reflecting their influence and prestige. Arttu Kuoppala is no exception; he too needed a logo for his company and brand. In this article, we will look at how Arttu Kuoppala created the appearance of his iconic logo.

Arttu Kuoppala needed a recognizable logo that would be naturally associated with his artistry, creativity, and experimentation. Consequently, traditional mainstream logo options and common templates did not suit him. The logo had to be distinctive and memorable; it had to evoke emotions, but no style seemed to fit.

In January 2022, Arttu contacted his friend Vilma Varunki, whom he knew made graffiti and tags. On that very day, Arttu received his name in a graffiti version, and he realized the logo he had been waiting for was created effortlessly by a professional. And so, the basis for the logo was complete.

Arttu combined the two works drawn by Vilma into a single entity, leaving only the letters with the 3D effect. There are three versions of the logo in total. The first of which is the full-size logo shown above. The other two logos are smaller versions of the original and, in their own way, more simplified. The ARTTU logo appears on Arttu's website and in written form. Only the first part of the full logo, decorated with streams and an arrow, is visible. The smallest version of the logo shows only the first letter "A", also decorated with streams. The smallest version of the logo is suitable for use as an icon. Discover more about the Arttu Kuoppala logo, its graphic guidelines, and its use by clicking here.

Later, the logo also started to be used in videos, so it was necessary to create a moving identity for it. Arttu modeled the logo in Blender and gave it a rotating motion. Ultimately, the selected material for the 3D model was reflective metal, enhancing the logo's details.

In early 2023, one year after the original logo was created, Arttu gave his animated logo a new and different look by changing the logo’s material. The outer edges of the letters are now made of glass, while the letters themselves are color changing.

As the animated logo has undergone different variations along the way, it is possible that the text-based logo will also undergo changes in the future.